by Greg Giniel | Apr 10, 2026 | Growth Challenges
I want to tell you something I don’t talk about enough. Around 2019, while I was running my mortgage company, I had a new idea. I’d registered the name Directed Ascent and the plan was to help real estate agents market their businesses. Hired someone for...
by Greg Giniel | Feb 3, 2026 | Growth Challenges
I walked into that first session in October 2024 and knew something was off. Six brilliant people sat around the table. Every single one of them knew their stuff – manufacturing, R&D, operations, you name it. But when I asked who was making the final calls...
by Greg Giniel | Aug 13, 2024 | Growth Challenges
“I just want to build roofs,” Mark told me. “I’m good at it. I love it. But now I spend all day dealing with employees who don’t seem to care as much as I do.” Mark’s roofing company had grown from just him and a helper to 25...
