How to Start a Difficult Conversation Without Starting a Fight

by Greg Giniel | Jul 6, 2026 | Leadership Lessons

Why Most Difficult Conversations Fail Before They Start You already know you need to have the conversation. Maybe it’s been sitting in the back of your mind for two weeks. Maybe six months. The longer you wait, the heavier it gets – and the worse the...

Accountability Chart vs Org Chart: Why One Actually Works

by Greg Giniel | Apr 10, 2026 | Growth Challenges

I want to tell you something I don’t talk about enough. Around 2019, while I was running my mortgage company, I had a new idea. I’d registered the name Directed Ascent and the plan was to help real estate agents market their businesses. Hired someone for...

Why Your Business Won’t Scale Until You Stop Solving Every Problem

by Greg Giniel | Mar 9, 2026 | Interviews

Greg Giniel, a professional EOS (Entrepreneurial Operating System) Implementer, joined Craig Andrews on the Leaders and Legacies podcast to discuss what it really takes to build a business that runs without you. Greg shares how EOS helped him step away for a month...

How Six Smart People Nearly Voted Their Way Out of Business (And What Saved Them)

by Greg Giniel | Feb 3, 2026 | Growth Challenges

I walked into that first session in October 2024 and knew something was off. Six brilliant people sat around the table. Every single one of them knew their stuff – manufacturing, R&D, operations, you name it. But when I asked who was making the final calls...

“I Don’t Want to Manage People” – Why Good Technicians Make Frustrated Business Owners

by Greg Giniel | Aug 13, 2024 | Growth Challenges

“I just want to build roofs,” Mark told me. “I’m good at it. I love it. But now I spend all day dealing with employees who don’t seem to care as much as I do.” Mark’s roofing company had grown from just him and a helper to 25...